AI Insights · Timothy · April 2022
Top 5 Virtual Pet Apps in Italy, Q1 2022 Performance
Explore the performance of the top 5 virtual pet apps in Italy during Q1 2022, with insights on downloads, revenue, and active users.
During the first quarter of 2022, the virtual pet app market in Italy showed diverse trends across the top five applications. Below are the detailed insights into the weekly performance of these apps, based on data from Sensor Tower.
My Talking Angela 2 from Outfit7 Limited experienced fluctuations in both downloads and revenue. The app saw a peak in weekly downloads at 30.4K in the first week of January, followed by a decline and then a moderate rise towards the end of the quarter, finishing with 13.5K in the last week of March. Revenue peaked at approximately $530 in early February, then witnessed a decrease, ending the quarter at around $289. Weekly active users showed a general upward trend, starting at 59.4K and peaking at 66.5K in late February, then slightly dropping to 58K by the end of March.
My Talking Tom 2 also by Outfit7 Limited, maintained a high level of active users throughout the quarter, beginning at 190.6K and peaking at 207.1K in the first week of January. Weekly downloads showed variability, starting at 18.4K, peaking at 22.3K in the first week of January, and ending the quarter at 18.9K. Revenue remained relatively stable, with minor fluctuations, ranging from $285 to $516, closing March with approximately $318.
My Talking Tom Friends, another app from Outfit7 Limited, showed consistent performance in terms of active users, starting at 307.2K and closing the quarter at 311.9K. Downloads saw a significant peak at 22.7K in the first week of January and a notable rise again at the end of March with 20.2K. Revenue experienced fluctuations, peaking at $561 in early January and ending the quarter with $282.
Applaydu Play & Discover from FERRERO TRADING LUX S.A. saw notable peaks in downloads, particularly in the first week of January with 29.3K and at the end of March with 21.3K. Active users showed a general increase, starting at 43.9K and reaching 55.7K by the end of the quarter. Although the app did not generate any revenue during this period, it maintained a strong presence in terms of user engagement.
Finally, My Talking Tom, the oldest app by Outfit7 Limited, showed steady performance with weekly downloads ranging from 7.5K to 11K throughout the quarter. Active users remained relatively stable, starting at 63.8K and ending at 67.7K. Revenue showed minor fluctuations, peaking at $226 in late January and ending the quarter with approximately $140.
For more detailed insights and data, visit Sensor Tower.
